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Our Story

Discover popschannels, the swimwear and ready to wear label that signals the beginning of summer.

A life-long love affair with the ocean gave popschannels its authenticity and purpose. Its thoughtful collection of swimwear is an essential for a sun-drenched escape to paradise, inspiring confidence and joy with each wear. A sense of timelessness exists within each collection, allowing pieces to become treasured mementos of summers gone by and to come.

As the leading new guard in the next generation of conscious fashion, popschannels champions sustainability and is the eco-pioneer in the swimwear category.

We work to minimise the negative impacts associated with manufacturing and to ensure that all people involved are treated fairly and respectfully along the way.

Our swimwear and resortwear suppliers are certified SA8000 approved. SA8000 is the leading social certification standard for factories and organisations across the globe. This certification ensures ethical and fair compliance regarding child labour, forced or compulsory labour, health and safety, freedom of association and right to collective bargaining, discrimination, disciplinary practices, working hours, remuneration and management systems.